The manager opened Tribble, pointed it at the request, and five minutes later submitted what she later described in a note back to the team as “a beautiful response.” Not a rough draft. A submission-ready answer, drawn from Rightway’s own approved knowledge, with sources she could check.
That moment didn’t come from nowhere. It came from a team that had spent time building something most companies never think to build: a Brain that actually knows their business.
Rightway, a healthcare benefits partner, knows high-stakes bids. The team responds to more than 500 bids a year, in an industry that demands proposals with intense project management, complex requirements, tight timelines, and answers where being wrong isn’t an option.
When their previous RFP tool’s contract neared its end, the team faced a familiar frustration: a content library that demanded constant grooming yet still served outdated answers, and hours of expert time consumed by every response.
So Rightway did something incredibly brilliant: they ran an RFP to buy their RFP tool. Angela, Rightway’s proposal tooling guru, was given a simple mandate: research the market, talk to the vendors, and at least one of them had to be AI-based.
She ran the evaluation the way Rightway’s clients evaluate them, structured interviews, scored follow-ups, the full discipline. What she found, and what convinced the team, was Tribble.
Tribble is a governed knowledge platform for organizations that must answer high-stakes questions with speed and control, turning the knowledge a company already has, scattered across the CRM, call records, decks, and docs, into answers people can trust. Cited, reviewable, drawn only from approved sources. At the heart of it sits this knowledge platform that we call the Brain, and the word fits: it learns. Every response, every expert correction, every approved answer makes the next one smarter.
The difference showed up in the day-to-day first. Where the old tool needed its library groomed constantly and still drifted out of date, Rightway’s answers now draw from a Brain that compounds, their content, their approved language, their rules for what to trust. The proposal team spends its expert hours on judgment, not maintenance. And when a request outpaces the team’s capacity, the sales floor doesn’t wait anymore: the five-minute RFP is what happens when the knowledge is already there.
“I put this in Tribble, and within like five minutes, I had a beautiful response.”
Sales manager, Rightway, as relayed by Gabrielle Rahn
The partnership behind it matters to Rightway as much as the product. Gabrielle Rahn, who leads the function, is candid about what she values: responsiveness at every turn, a team that meets expectations “if not exceed them,” and honesty about what’s possible now versus later, “not no, but maybe not yet.”
For a company built on transparency, that’s the kind of vendor relationship that earns its keep. The engagement has stayed hands-on long after go-live, with continuous support that has consistently exceeded what the team expected from a vendor.
What comes next is what Gabrielle is most excited about: continuously proving the efficiency story with real numbers. Not just how fast a response turns around, but how many people had to touch it, how much expert time it consumed, and what that time is worth.
When a pharmacy leader’s hour goes back to member care instead of proposal review, that’s a cost saving anyone can see. It’s the natural next chapter for a team that measures everything: from weeks to five minutes, and now, from five minutes to measurable.
The five-minute RFP wasn’t lucky, and not every response is that smooth, but it was the moment Rightway’s expert preparation met the right platform.
